Writing

In addition to consulting with startups about their brand strategy, Susie Ippolito’s writing focuses on brand strategy for startups. In addition to this blog, Susie writes for Trends and HubSpot about business development, brand strategy, and the mindset that creates value for others.

This blog talks about creating value, AI, building core values, brand strategy for startups, and how to employ the right mindset to manage it all.

As a brand, you have infinite methods and mediums at your disposal to display your goods and services. These stories are interested in the behind-the-scenes work, the system a brand employs to create its message and to imprint its image on the minds of its tribe.

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MEDIA
Company Core Values: Why Every Brand Needs Them

Company Core Values: Why Every Brand Needs Them

What are company core values?  Company core values are a moral compass for your business, brand, employees, and audience to attach to. They anchor the…
Blog
Help Wanted: What Small Businesses Need to Know About Hiring

Help Wanted: What Small Businesses Need to Know About Hiring

With unemployment rates still more than two points higher than pre-pandemic levels and no shortage of help wanted ads, it may be helpful to look…
Linkedin - Brand Strategy
The Discovery of a Brand’s Language Creates Marketing Gold

The Discovery of a Brand’s Language Creates Marketing Gold

Content struggles are real for most brands. The monthly content calendar lays blank before us as we ponder, debate, and stress out over what to…
Medium - Marketing
Customer Segments: The Missing Ingredient in Your Marketing Mix

Customer Segments: The Missing Ingredient in Your Marketing Mix

Customer segments hold all the secrets your brand is searching for. Researching them takes time, the necessary questions are complex, and the process will challenge…
Blog - Business Strategy
Writing for Startups

Writing for Startups

Writing is hard. Writing for startups is even harder, but it doesn't have to be. A writer’s process is research-based. It is curious and not…
Blog
The Value of Service

The Value of Service

To serve: (according to Google) to perform duties or services for another person or organization.
Medium - Values
Why You Need a Content Warehouse

Why You Need a Content Warehouse

I loathe the term content calendar. I get that it is an easy to sell format of content creation. I will even consent that it…
Medium - Marketing
The Question Every Startup Needs to Ask Itself: Is Your Product or Service Replaceable?

The Question Every Startup Needs to Ask Itself: Is Your Product or Service Replaceable?

Chances are you’ve come across this quote in one form or another. There are many quotes attributed to Mademoiselle. Some are accurate, not all are.…
Medium - Business Strategy
Why You Need to Hang Out with People Doing Better Than You!

Why You Need to Hang Out with People Doing Better Than You!

Years ago, a very savvy businessman told me: “If you want to be successful, then you have to spend time with people doing better than…
Medium - Values
We Co’s Problems and the Detriment of a Brand Without Strategy

We Co’s Problems and the Detriment of a Brand Without Strategy

One weekend, while reading The Wall Street Journal, the front page of the business section caught my eye. The two lead stories, “Goldman Sachs’s Messy…
Medium - Brand Strategy
The Value of Quality: New Standards Will Raise the Bar for Content

The Value of Quality: New Standards Will Raise the Bar for Content

There are changes brewing in social media land that aim to forever alter how we engage and (hopefully) how it affects us emotionally. Changes like…
Medium - Marketing
Value, in context

Value, in context

I had an interesting experience today when I brought a few pieces of antique jewelry to a lovely shop in Rochester, New York. These tiny…
Medium - Values
Help for the Emotional Entrepreneur

Help for the Emotional Entrepreneur

Almost every person who comes to my office for brand strategy services cries. Sometimes it is a small welling up of tears out a relief…
Medium - Marketing
The Inside Out Approach to Branding

The Inside Out Approach to Branding

Define, "brand".
Medium - Brand Strategy
Hit for the Cycle: Why Strategy Planning is the All Star

Hit for the Cycle: Why Strategy Planning is the All Star

Baseball players get paid bajillions of dollars to play the sport, which is often hard to wrap our heads around because, in the eyes of…
Blog - Business Strategy
The Core

The Core

Have you ever heard the expression “shaken to my core”? It is used to communicate a jolt to our human systems that goes far beyond…
Blog - Marketing
The Value of Value

The Value of Value

When approaching pricing, businesses ask How much should we charge? When the question should be, How do we create value?  Or, my personal favorite, I…
Blog - Values
Why Everyone Needs an Editor

Why Everyone Needs an Editor

Everyone and I mean everyone, needs an editor. A lot of time can be wasted obsessing about word efficiency, grammar, punctuation and wondering if the…
Blog - Business Strategy
The Artistic Experience and Your Brand

The Artistic Experience and Your Brand

The artistic life is not an easy one to live and it has the potential to complicate the branding process. As creatives, we turn inward…
Blog - Brand Strategy
The Importance of Imagery

The Importance of Imagery

Much like poetry, imagery intends to reach from human to human and connect us through sensory experience first through sight, then through the associations that…
Blog - Brand Strategy
Detachment is the Key to Success

Detachment is the Key to Success

Golf is a mind sport. One in which you are acutely aware of the power of positivity versus negativity. If you stay positive throughout the…
Blog - Values
The Importance of Branded Language

The Importance of Branded Language

Branded language is a specialized use of word combinations that work to create meaning that is unique to a brand. At its best, it will…
Blog - Brand Strategy
AI and the Livelihood of Language

AI and the Livelihood of Language

In March 2017, Wall Street Journal Magazine addressed the subject of the significance of language in their Soapbox section where they ask six people to…
Blog - Business Strategy

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