In addition to consulting with startups about their brand strategy, Susie Ippolito’s writing focuses on brand strategy for startups. In addition to this blog, Susie writes for Trends and HubSpot about business development, brand strategy, and the mindset that creates value for others.

This blog talks about creating value, AI, building core values, brand strategy for startups, and how to employ the right mindset to manage it all.

As a brand, you have infinite methods and mediums at your disposal to display your goods and services. These stories are interested in the behind-the-scenes work, the system a brand employs to create its message and to imprint its image on the minds of its tribe.

Company Core Values: Why Every Brand Needs Them
Help Wanted: What Small Businesses Need to Know About Hiring
The Discovery of a Brand’s Language Creates Marketing Gold
Customer Segments: The Missing Ingredient in Your Marketing Mix
Writing for Startups
The Value of Service
Why You Need a Content Warehouse
The Question Every Startup Needs to Ask Itself: Is Your Product or Service Replaceable?
Why You Need to Hang Out with People Doing Better Than You!
We Co’s Problems and the Detriment of a Brand Without Strategy
The Value of Quality: New Standards Will Raise the Bar for Content
Value, in context
Help for the Emotional Entrepreneur
The Inside Out Approach to Branding
Hit for the Cycle: Why Strategy Planning is the All Star
The Core
The Value of Value
Why Everyone Needs an Editor
The Artistic Experience and Your Brand
The Importance of Imagery
Detachment is the Key to Success
The Importance of Branded Language
AI and the Livelihood of Language

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