Meet the Strategist Behind the Strategy
When Founders Bring Me In
Founders usually call me at a turning point. The product is ready to go to market and the brand isn’t. The company is entering a new market and the positioning and offers need to catch up. The investor pitch is weeks away and the team is busy building the product. Or they need to connect with the audience they have, or win over a new one.
When you understand your customers, your competition and your own position, the message gets much easier to write.
I built The One Brand Strategy to give founders, startups and small teams real brand strategy in one week, at a price a growing company can justify.
How I Work
I ask sharp questions, listen closely, and find the pattern you’re too distracted to see. Then I turn it into decisions you can use: who you serve, what you sell, and why you deserve to be chosen.
I pair structured interviews and manual research with a custom AI co-pilot trained on a decade of my own strategy work. AI expands the options. I help you narrow them.
A Few Facts
- Based in Ithaca, NY, working with founders everywhere
- Founded SI Brands in 2016, with 10+ years in brand strategy
- Advised 100+ founders and small teams through consulting, workshops and accelerators
- Workshops and mentorship for Cornell eLab, the Cornell SC Johnson Summer Startup Accelerator, Cornell Center for Regional Economic Advancement, Rev: Ithaca Startup Works, The Tech Incubator at Queens College and StartEd
- Clients include GoLong by Long Law, RETRN Bio, Little Oxford, Cornerpin, CNY Broker, Falcon Ridge, Hypermedia Marketing, Esker Beauty and Kase Custom
- Former editorial writer and community manager at Trends by HubSpot, a community of 15,000+ entrepreneurs
- Author of HubSpot’s The Ultimate Guide to Scaling Your Solopreneur Business
- eCornell certificates in Brand Management and Generative AI for Productivity; B.A., Queens College
Let’s Talk
If you're ready to sharpen your brand and move with purpose, I'm ready when you are.
Get in Touch