Susie Ippolito is a creative non-fiction writer who writes commentary and instructional articles about business, brand strategy, and the kind of mindset that creates value for others.

As a writer, Susie is able to look at a brand through a specific and strategic lense that reveals its true meaning and helps it achieve its highest and best potential. Here you will find stories about value, AI, core values, brand strategy, business development, and how to employ the right mindset to navigate brand development successfully.

As a brand, you have an infinite number of methods and mediums at your disposal to display your goods and services. I am interested in the behind the scenes work, the system a brand employs to create its message and to imprint its image on the minds of its tribe.

Company Core Values: Why Every Brand Needs Them
7 Questions to Ask Your Brand when Writing Your Core Values
What are Good Core Values, with Examples?
Help Wanted: What Small Businesses Need to Know About Hiring
The Discovery of a Brand’s Language Creates Marketing Gold
Core Values – Your Brand’s Most Powerful Asset
Customer Segments: Why They’re Vital & How to Create Them
How to Develop Meaningful Core Values
The Value of Service
Why You Need a Content Warehouse
The Question Every Startup Needs to Ask Itself: Is Your Product or Service Replaceable?
Why You Need to Hang Out with People Doing Better Than You!
We Co’s Problems and the Detriment of a Brand Without Strategy
The Value of Quality: New Standards Will Raise the Bar for Content
Value, in context
Help for the Emotional Entrepreneur
The Inside Out Approach to Branding
Hit for the Cycle: Why Strategy Planning is the All Star
The Core
The Value of Value
Why Everyone Needs an Editor
The Artistic Experience and Your Brand
The Importance of Imagery
Detachment is the Key to Success
The Importance of Branded Language
AI and the Livelihood of Language

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