Susie Ippolito is a creative non-fiction writer who writes commentary and instructional articles about business, brand strategy, and the kind of mindset that creates value for others.
As a writer, Susie is able to look at a brand through a specific and strategic lense that reveals its true meaning and helps it achieve its highest and best potential. Here you will find stories about value, AI, core values, brand strategy, business development, and how to employ the right mindset to navigate brand development successfully.
As a brand, you have an infinite number of methods and mediums at your disposal to display your goods and services. I am interested in the behind the scenes work, the system a brand employs to create its message and to imprint its image on the minds of its tribe.