Meet the Strategist Behind the Strategy

I'm Susie Ippolito, founder of SI Brands and creator of The One Brand Strategy. I help founders articulate who they are, what they offer, and why it matters. My approach blends structured interviews, deep, manual research, and a custom-built AI co-pilot to get you out of your head and into the market with positioning that aligns with the customers that want and need your product.
-  Susie Ippolito

What I Believe

Most founders think they have a messaging problem. But what they really have is a strategy problem.

When you understand your customers, your competition, and your own positioning, the message writes itself.

I built The One Brand Strategy to give solo operators, startups, and small teams access to real brand strategy—without the inflated price tag, vague fluff, or 12-week timelines.

How I Work

I ask sharp questions, listen closely, and cut through the noise. Then I give you a framework that shows you how your brand actually works.

I use tools like AI, structured interviews, and deep research to condense weeks of strategy into actionable insights you can use immediately. Whether you’re selling a product, building a platform, or running a personal brand, I will find your edge and help you market it.

A Few Facts

  • Based in Ithaca, NY (but I work with founders everywhere)
  • Former editorial team member and community manager at Trends, Hubspot’s 15K+ entrepreneur community
  • Speaker, workshop leader, and member at Cornell’s Rev Ithaca incubator

Let’s Talk

If you're ready to sharpen your brand and move with purpose, I'm ready when you are.

Book a call or explore The One Brand Strategy

Empower your business mindset with insight into brand development, workshop announcements, and lots of positive thinking.

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