We Co’s Problems and the Detriment of a Brand Without Strategy

Published On July 20, 2020
We Co's branding problem

One weekend, while reading The Wall Street Journal, the front page of the business section caught my eye. The two lead stories, “Goldman Sachs’s Messy Move to Main Street” (Liz Hoffman and Peter Rudegeair) and “The Trouble with Torid Growth”, (Heather Somerville and Rolfe Winkler) (Weekend Edition, Exchange…

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Susie Ippolito