Positioning Is a Process, Not a Paragraph
Published On October 22, 2025
Everyone wants a “perfect” positioning statement. But real positioning isn’t a sentence—it’s a system. And if your positioning doesn’t work in the wild (on a homepage, in a sales call, inside your offer), it doesn’t work.
Why This Mistake Happens
Too many founders treat positioning like copywriting. But it’s not about being catchy. It’s about being true. True to what your customer actually needs. True to your product’s value. And true to your market dynamics.
What Positioning Actually Is
- It’s how you’re perceived.
- It’s how you differentiate.
- It’s how people decide whether you’re worth paying attention to.
A good strategy reveals this. A bad one hides it.
How We Fix It
In The One Brand Strategy, positioning is threaded through everything: the customer insights, the competition analysis, even the offers you sell. We test how it holds up in real-world use—because that’s what it’s for.
Your positioning shouldn’t sit in a doc. It should move your brand forward. If it’s not, I can help. [See what’s inside The One Brand Strategy →]
