Brand strategy for startups that need their positioning to hold
I help early-stage and scaling founders make the positioning, offer, customer and messaging decisions their marketing depends on. I also teach this work to incubator and accelerator cohorts.
Every engagement pairs her judgment with a purpose-built AI co-pilot trained on a decade of strategy work, so the research moves fast and the decisions stay human. Take the Positioning Litmus Test
Work with Susie
The One Brand Strategy
A fast, expert-led process to define your brand in just one week. Includes customer insights, positioning, messaging, and a custom solution to your most urgent brand challenge. Built for solo operators, startups, and small teams ready to get serious about growth Learn More
Brutal Bonsai
One hour. One problem. One solution. Absolutely no BS. This intensive consult is perfect when you need straight talk and strategic direction without the runaround. Book a Session
Who We Are
At its core, brand strategy comes down to one thing: how well your brand aligns with its customers. SI Brands is led by Susie Ippolito, a brand strategist known for pressing on your brand’s vulnerable spots and asking the questions that unlock real progress. With a background in editorial, entrepreneurship, and startup support, Susie has the knowledge and experience to get your brand moving in the right direction.
What Our Clients Say
“I had Claude Opus 4.1 evaluate your report in light of what it already knows about my business, and the response was very favorable. This work was assumed to have a value of $8K–$12K.”
—Hans Soderquist, Founder of Cornerpin
“Susie has the rare ability to see the heart of your brand before you can. The positioning we landed is still powering everything we do.”
—Tyler Cook, Founder of Hypermedia Marketing
Empower your business mindset with insight into brand development, workshop announcements, and lots of positive thinking.
