Brand strategy for startups that need their positioning to hold
SI Brands helps early-stage founders and small teams make the positioning, offer, customer and messaging decisions their marketing depends on, through strategy sprints, fractional brand strategy and workshops for incubators and accelerators.
Based in Central New York and working with founders everywhere, she pairs more than a decade of brand strategy experience with a purpose-built AI co-pilot, so the research moves fast and the decisions stay human. Take the Positioning Litmus Test
Work with Susie
Brutal Bonsai
$350 · One hour
A focused session on one specific brand, positioning, offer or marketing problem: what’s working, what’s weakening your position, and the most valuable next move.
The One Brand Strategy
$1,000 · One week
A brand strategy sprint that delivers customer segments, personas, a competitive matrix, positioning, brand voice and strategic recommendations in one concise deck.
Fractional Brand Strategy
By inquiry
Ongoing, part-time support for founders who need a senior brand strategist close to the business: messaging, customer research, content direction and go-to-market.
About SI Brands
At its core, brand strategy comes down to one thing: how well your brand aligns with its customers. SI Brands is led by Susie Ippolito, a brand strategist known for pressing on your brand’s vulnerable spots and asking the questions that unlock real progress. With a background in editorial, entrepreneurship, and startup support, Susie has the knowledge and experience to get your brand moving in the right direction.
What Our Clients Say
“I had Claude Opus 4.1 evaluate your report in light of what it already knows about my business, and the response was very favorable. This work was assumed to have a value of $8K–$12K.”
Hans SoderquistFounder, Cornerpin
“Susie has the rare ability to see the heart of your brand before you can. The positioning we landed is still powering everything we do.”
Tyler CookFounder, Hypermedia Marketing
Empower your business mindset with insight into brand development, workshop announcements, and lots of positive thinking.
