AI-powered brand strategy, guided by expert human insight
SI Brands combines smart systems and sharper instincts to turn scattered ideas into powerful positioning, compelling messaging, and a clear plan to move your brand forward.
SI Brands uses a purpose-built AI co-pilot to define what you sell, why it matters, and how to talk about it. Our in-house built custom GPT is designed to accelerate real strategy, empowering every aspect of your brand. Reach Out!
Work with Susie
The One Brand Strategy
A fast, expert-led process to define your brand in just one week. Includes customer insights, positioning, messaging, and a custom solution to your most urgent brand challenge. Built for solo operators, startups, and small teams ready to get serious about growth
Brutal Bonsai
One hour. One problem. One solution. Absolutely no BS. This intensive consult is perfect when you need straight talk and strategic direction without the runaround.
Who We Are
At its core, brand strategy comes down to one thing: how well your brand aligns with its customers. SI Brands is led by Susie Ippolito, a brand strategist known for pressing on your brand’s vulnerable spots and asking the questions that unlock real progress. With a background in editorial, entrepreneurship, and startup support, Susie has the knowledge and experience to get your brand moving in the right direction.
What Our Clients Say
“I had Claude Opus 4.1 evaluate your report in light of what it already knows about my business, and the response was very favorable. This work was assumed to have a value of $8K–$12K.”
—Hans Soderquist, Founder of Cornerpin
“Susie has the rare ability to see the heart of your brand before you can. The positioning we landed is still powering everything we do.”
—Tyler Cook, Founder of Hypermedia Marketing
Empower your business mindset with insight into brand development, workshop announcements, and lots of positive thinking.
